IAN WHITE

PERFORMANCe

where training science meets

personalised performance coaching

Group of people running in a triathlon event on a wet street near the sea.

Hello, I’m Ian, an endurance performance coach and scientist.

My mission is to provide you with the tools, insights and support to reach your performance ambitions. I have supported numerous Olympic, World & European Medals, along with supporting individuals to achieve their personal performance ambitions.

  • Chartered Scientist & British Association of Sport and Exercise Sciences (BASES) accredited Sport Scientist

  • Ironman Certified Coach

  • Training Peaks Accredited Coach

  • Exeter University - MSc & BSc in Sport & Exercise Science

  • Institute of Performance Nutrition, Post Graduate Diploma

  • UK Anti Doping Educator & Advisor

Logo of The British Association of Sport and Exercise Sciences with a stylized running figure.
University of Exeter
TrainingPeaks Level 1 Coach badge
IOPN logo, Institute of Performance Nutrition, on dark background
UK Anti-Doping (UKAD) logo with the slogan 'Protecting Sport'

I’M HERE TO

SUPPORT YOUR

PERFORMANCE

AMBITIONS

Specialising in the support of endurance performance across: triathlon, running, cycling and adventure sports.

Training science and coaching practice apply to all performance challenges, I welcome enquiries across any performance domain, challenge or project.

Emily Nagel

“The past year training with Ian has been revolutionary for not only my performance but also my mental health. Having qualified for the 70.3 Ironman Worlds rather surprisingly Ian was one of the first to see potential and together we came up with a plan to see what was possible in a year. Within 3 months I was setting PBs in the pool and on the road. Aside from the structure and accountability his program provided; his knowledge on nutrition and Physiology were a game changer for recovery and bouncing back from inevitable injuries and illness. Having come 15th in AG at the worlds I know I can go into 2025 with so much more confidence in my abilities than ever before and can trust my coach to push me forwards even more. Working with Ian has easily been the best (and enjoyable!) investment to improve my triathlon performance, even more than carbon shoes!”

Performance Support Packages

  • Two runners on a rocky forest trail, using trekking poles.

    Training Plan

    - A one off training plan that supports you to achieve your performance goal.

    - Built around your goals and individualised to your training level and context.

    - One off Payment

    £100 - £300

    (Depending on length & needs of programme).

  • Two cyclists riding road bikes near a beach, wearing helmets and cycling gear.

    Endurance Squad

    - Training plan on training peaks individualised to your performance goals, race calendar and individualised needs.

    - Delivered in 4 week blocks

    - Opportunity for feedback and block adaptation every 4 weeks

    - Training peaks premium

    - Training peaks training and performance tracking.

    £150 per month

  • Man trail running on grassy hill with mountain background and blue sky.

    Elite

    - Training plan on training peaks individualised to your performance goals, race calendar and individualised needs.

    - Consistent feedback and support via training peaks, whatsapp or email.

    - Consistent training plan updates linked to coach-athlete discussions.

    - Training & race day nutrition guidance.

    - Training Peaks premium

    - Training peaks training and performance tracking.

    £200 per month

  • Scenic mountain valley with dirt path, green meadows, and distant peaks

    Bespoke Performance Package

    Bespoke individual, group or project support.

    Get in touch to discuss