IAN WHITE
PERFORMANCe
where training science meets
personalised performance coaching
Hello, I’m Ian, an endurance performance coach and scientist.
My mission is to provide you with the tools, insights and support to reach your performance ambitions. I have supported numerous Olympic, World & European Medals, along with supporting individuals to achieve their personal performance ambitions.
Chartered Scientist & British Association of Sport and Exercise Sciences (BASES) accredited Sport Scientist
Ironman Certified Coach
Training Peaks Accredited Coach
Exeter University - MSc & BSc in Sport & Exercise Science
Institute of Performance Nutrition, Post Graduate Diploma
UK Anti Doping Educator & Advisor
I’M HERE TO
SUPPORT YOUR
PERFORMANCE
AMBITIONS
Specialising in the support of endurance performance across: triathlon, running, cycling and adventure sports.
Training science and coaching practice apply to all performance challenges, I welcome enquiries across any performance domain, challenge or project.

Emily Nagel
“The past year training with Ian has been revolutionary for not only my performance but also my mental health. Having qualified for the 70.3 Ironman Worlds rather surprisingly Ian was one of the first to see potential and together we came up with a plan to see what was possible in a year. Within 3 months I was setting PBs in the pool and on the road. Aside from the structure and accountability his program provided; his knowledge on nutrition and Physiology were a game changer for recovery and bouncing back from inevitable injuries and illness. Having come 15th in AG at the worlds I know I can go into 2025 with so much more confidence in my abilities than ever before and can trust my coach to push me forwards even more. Working with Ian has easily been the best (and enjoyable!) investment to improve my triathlon performance, even more than carbon shoes!”
Performance Support Packages